Customer Centricity, Islamic Banking

Maybank Grows Wealth Management Business With Introduction of Islamic Portfolio Financing Solution

23 January 2024

4-min read

First Islamic bank in the country to offer a unique solution for its customers

 

KUALA LUMPUR, 23 January 2024: Maybank through its Islamic Banking arm, Maybank Islamic Berhad recently launched the Shariah-compliant portfolio financing solution, making it the first Islamic bank in the country to do so, adding to the myriad of offerings for wealth creation and wealth accumulation under the Bank’s Islamic Wealth Management (IWM) solutions.

 

At the launch of Islamic Financing Portfolio

(from left to right) : Maybank Head, Retail Wealth Management & Segment Eunice Chan, Dato’ Mohamed Rafique, Maybank Islamic chairman Dato' Zulkiflee Abbas, President & Group CEO Dato’ Khairussaleh Ramli, Dato’ John Chong & Head, Community Financial Services Malaysia Datuk Hamirullah Boorhan.

 

The Maybank Group, which is currently managing approximately RM184.7 billion assets under management (AUM) of which 46% or RM84.2 billion are contributed from Islamic portfolios, will continue to assist its wealth management customers to curate personalised, exclusive and comprehensive investment strategies based on their specific financial goals and risk profiles.

 

Through the Bank’s team of experienced financial advisors and wealth management experts, customers will be provided with professional advice and guidance throughout their investment journey, offering valuable insights, market analysis, and recommendations to help customers make informed investment decisions.

 

Maybank Islamic CEO Dato’ Mohamed Rafique Merican said at the core of Maybank Islamic’s IWM solutions is the elements of ethics and value-creation which should augur well in meeting the increasing demand and interest in alternative and purpose-driven investments such as sustainable investments.

 

To this end, he said Maybank Islamic will continuously develop new propositions to address the needs of its customers who have a preference for Shariah-compliant offerings, regardless of their religious beliefs.

 

In meeting the strong demand for IWM offering, the Maybank Group last year launched Shariah Wealth Management in Indonesia and Global Islamic Wealth Management hub in Singapore.

 

“We note that there was steady growth in our Islamic wealth management with annual growth rate for Islamic Asset Under Management (AUM) at 12% from 2021 to 22% in 2022 and with the introduction of this new solution, we aim to further grow our business by 30% by the end of this year,” said Dato’ Rafique.

 

Portfolio financing empowers customers to optimise the value of their assets by capitalising on available investments, leveraging on current market opportunities, and expanding the investments by reinvesting the additional credit line to acquire Retail Sukuk and Islamic Unit Trust to further diversify their investment portfolios.

 

The portfolio financing is available to both new and existing Maybank Premier customers, with credit lines up to RM10 million and offering competitive financing rates to ensure favourable terms to leverage on investment potential with attractive financing costs. Accepted collaterals for this solution include cash, fixed deposits, unit trusts, and retail sukuk in both Malaysian Ringgit and foreign currencies.

 

Maybank Group CEO of Community Financial Services Dato’ John Chong meanwhile said that the introduction of the Islamic Portfolio Financing aims to further expand Maybank’s wealth management segment by leveraging on both existing and new clients by reinvesting their pledged assets and at the same time provide long-term holistic wealth planning solutions through differentiated offerings.

 

“This aligns with Maybank’s aspirations to become the leading bank for wealth management solutions in the region and in line with the its M25+ strategic thrusts to become the global leader in Islamic Banking by showcasing hyper-personalised product offerings to intensify customer centricity and become the preferred partner for customers’ wealth accumulation journey through portfolio financing,” added Dato’ John.

 

In conjunction with the launch, Maybank is running a promotional campaign until 31 December 2024. With a minimum drawdown of RM500,000, the first 50 customers signing up for the Portfolio Financing facility during this promotional period will have the opportunity to win RM500 of Maybank Islamic Gold Account-i.

 

For more information, please go to:
https://maybank.my/portfoliofinancing

 

About Maybank Islamic Berhad

Maybank Islamic is ASEAN’s leading Islamic bank and the largest Islamic commercial bank in Malaysia, with a market share of 29.32% of Islamic financing as well as deposit and investment accounts at 26.04% as of September 30, 2023. In the same period, Maybank Islamic’s total assets stood at RM319.3billion, a growth of 5.0% year-on-year.

 

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