Maybank has expanded its co branding partnership with Manchester United with the launch of the Manchester United Debit Card, targeting to attract 50,000 cardholders within the next 12 months.
The Maybankard Manchester United Debit Card, the first co-brand debit card for Maybank, was unveiled today by the Prime Minister, Dato’ Seri Mohd Najib bin Tun Abdul Razak in conjunction with Permodalan Nasional Berhad’s investment week Minggu Saham Amanah Malaysia (MSAM) 2012 held at Stadium Likas, Kota Kinabalu, Sabah.
Issued in partnership with Visa International, the card is an extension of the Manchester United Credit Card series launched in November 2011. Targeted mainly at Manchester United fans, it carries the pictures of five Manchester United legends - Ryan Giggs, David Beckham, Eric Cantona, Roy Keane and Paul Scholes. The credit card, on the other hand, features the pictures of Javier Hernandez, Chris Smalling and Wayne Rooney.
Maybank President & Chief Executive Officer, Dato’ Sri Abdul Wahid Omar, said “The launch of the co-brand debit card is part of Maybank’s strategy of working with leading brands to offer distinct value to our customers. Given the international reach of the Manchester United brand, this card will enable us to further enhance our brand equity in the international market.”
Dato' Sri Abdul Wahid said that the new card will also enable Maybank to increase its penetration in the local debit card market, where it is already the leader with a 35% market share in cardbase and 55% share of debit billings.
"Our long term plan is to take this card brand regionally to our other home markets, where the Manchester United brand has a strong following and where Maybank has a significant retail presence,” he said. Maybank introduced the Maybankard Manchester United credit card in Singapore in February 2012 following its launch in Malaysia in 2011.
Dato’ Sri Abdul Wahid added, “With the economies of scale that we hope to achieve regionally, we will be able to offer cardholders better rewards and recognition programmes that can spur usage of the card not only as an ATM card, but also as a payment tool.”
The Maybankard Manchester United Debit card offers an array of benefits such as multiple TreatsPoints and discounts when purchasing Manchester United merchandise online and at the Megastore in Old Trafford as well as 20% off the Stadium Museum Tour at Old Trafford.
The card also comes with other attractive rewards where every RM2 spent is equivalent to one (1) TreatsPoint and ten (10) TreatsPoints are given for all online purchases of Manchester United merchandise at www.manutd.com. As an added bonus, cardholders are entitled to five (5) TreatsPoints for all retail purchases when Manchester United wins a Premier League. The TreatsPoints never expire and cardholders can redeem them whenever they wish.
Currently Maybank has over 8 million debit customers with debit card spend growing over 21% in the last year.
The Debit card is issued on the spot any branches nationwide, and every newly issued Debit Card will stand five (5) chances to win two (2) all expense paid hospitality match tickets to watch a Manchester United match at Old Trafford, including flights and accommodation.