Corp News

Amex sets aside RM4m for latest Cash Back campaign

22 November 2010

4 min read

American Express has set aside RM4 million for its latest 15% cash back campaign, which runs from now till 28th February 2011.


The current campaign offers cardmembers 15% cash back on purchases using American Express cards at 14 malls nationwide.


Maybank Head of American Express Business, Lim Su Ching, said that this campaign was aimed at rewarding cardmembers and was part of the Bank's 50th anniversary celebrations.


"The 15% cash back is also designed to provide our cardmembers added savings in view of the year end or new year festivity spending and back to school purchases that they will be making," she said. "As the card which offers a host of membership privileges, we believe that this campaign will certainly add to the value that we currently give our cardmembers."


Lim said a similar 15% cash back campaign by American Express was well received last year when it was offered at 12 malls in the Klang Valley.


"This year, we have decided to make it even better by increasing the number of outlets in the Klang Valley and including two shopping malls in Johor Bahru and Penang," she explained. "Our cardmembers also stand to gain as the cash back offer is in addition to the TreatPoints or Membership Rewards Points that they receive, and over and above discount or savings offered by participating merchants."


The 15% cash back promotion is available at outlets in Bangsar Shopping Centre, Bangsar Village & Bangsar Village II, IKANO Power Centre, Mid Valley Megamall, 1 Utama Shopping Centre, Pavilion Kuala Lumpur, Starhill Gallery, Sunway Pyramid, Suria KLCC, the Curve, The Gardens Mall and Tropicana City Mall in the Kang Valley. The new malls are AEON Tebrau City in Johor Bahru and Plaza Gurney in Penang. It is, however, not applicable for purchases at supermarkets, hypermarkets and hotels.


"Given that these malls include popular outlets such as Isetan, Jusco Department Store, Metrojaya, Parkson and Tangs where many people shop, we are sure that the 15% cash back campaign will benefit a majority of our cardmembers," added Lim.


Cash Back is capped at RM150 per cardmember (Principal Card member) per month and with maximum payout of RM1 million per month up to RM4 million throughout the campaign for all cardmembers.


All American Express Cards issued by Maybank and Maybank Islamic are eligible to enjoy this promotion, with the exception of American Express Corporate Cards.


To be eligible for the 15% cash back, cardmembers must register via SMS by typing Cashback <space> 15-digit American Express card number and sending to 62628. No minimum spend is required for this offer.


More details on the promotion can be found at