Corp News

Anniversary Rewards Campaign Boosts Consumer Banking Growth

31 March 2011

4 min read

Maybank’s RM2 million Rewards Campaign held in conjunction with Maybank’s 50th anniversary celebrations last year helped to boost the Bank’s market leadership share for consumer loans to 16.7%, total deposits to 18.6% and auto finance loans to 18.3% at end December 2010 compared to the previous year.


The Rewards Campaign offered a total of RM2 million in prizes and was held over three phases, The first phase offered a grand prize of RM200,000, the second RM250,000 and final phase offered a RM500,000 grand prize.


Customers who purchased any of the Group’s products or undertook a transaction or payment eligible for the contest via the branch, Maybank ATMs or, were automatically enrolled for the rewards programme. In addition to the grand prizes, monthly prizes worth RM50,000 and RM5,000 weekly prizes were also offered.


Maybank Deputy President and Head of Community Financial Services, Lim Hong Tat thanked customers who supported the campaign “While we are happy to reward customers for their loyalty, our main focus was to package high value products that meet their needs. The astounding 23 million entries for the whole campaign demonstrate that customers trust the strong Maybank franchise as well as the convenience we offer with our diverse delivery channels that enabled them to reach us anytime, anywhere,” he said during a prize giving ceremony for winners of the final phase of the Rewards Campaign in Menara Maybank today.


Lim added that the Rewards Campaign was a success given the increase sales of some of the retail products. “We achieved growth in deposits for the whole of 2010 of RM4.8 billion or 6.7% over the previous year. Similarly consumer loans increased 15.2% or RM10.8 billion, while hire purchase loans grew RM2.9 billion or 14.1% higher than the corresponding year,” he said.


Lim said that the Bank has planned a series of new campaigns for customers this year. “Though the 50th Anniversary has ended, Maybank is already planning more initiatives and campaigns to excite the more than 18 million customers in 14 nations including 9 million customers in Malaysia. The Bank is currently rewarding our customers on a daily basis through our ‘Save & Win Everyday Contest’. Entries are automatic whenever customers deposit as little as RM500 into their saving or current account and RM1,000 for fixed deposit,” he added.