Inspiring ASEAN

At Maybank, our thoughts and actions are guided by our mission of Humanising Financial Services. Our mission helps us to remember that our stakeholders are at the heart of all that we do. Beyond providing products and services that are fair and fulfil our customers’ needs, our mission inspires us to make a positive and sustainable difference in the markets where we operate and for all our stakeholder groups.

Just as our mission inspires us as an organisation, we aim to inspire:

  • Dreams by empowering Our Communities in ASEAN through targeted programmes that focus on developing sustainable livelihood skills
  • Commitment from Our People by investing in their growth and wellbeing through continuous future-proofing initiatives to ensure their readiness in the digital economy
  • Innovation by being the first-to-market with new product offerings and by collaborating with Our Partners to conceive disruptive technologies
  • Ambition by helping Our Customers reach greater heights in their personal and business endeavours by leveraging our products and services
  • Investments by connecting Our Investors to the right growth opportunities within ASEAN

Our rich history has shaped us into the leading financial services provider that we have become today within ASEAN. We intend on continuing this legacy with you. As partners, we can build a sustainable future for generations to come.

Together, let’s keep inspiring ASEAN.

First to introduce a targeted credit scheme for customers in rural areas
bancassurance in Southeast Asia
First in Southeast Asia to offer common ATMs and over-the-counter services in Malaysia, Singapore, Brunei and the Philippines
Collaborated with our partners to launch the world’s first contactless mobile payment service using near field communications
Launched the first Islamic financing package for SMEs in Singapore
Established Maybank Foundation to spearhead the Group’s corporate responsibility initiatives in the region
First Malaysian bank to simultaneously sign agreements with four banks from Myanmar to introduce Maybank Money Express (MME) remittance service to the country
Launched Maybank2u Pay, the first platform by a bank in Malaysia that facilitates online purchases at blog shops
Launched the first Islamic equity fund under the ASEAN passport framework to tap into the equity markets within Greater China and ASEAN
First bank in Cambodia to offer a mobile banking app with augmented reality and QR code reader
Launched the Regional Collaborative FinTech Sandbox Platform, the first-of-its-kind in ASEAN, to boost the development of FinTech
Launched our FutureReady Digital Upskilling Programme with the aim of increasing employees’ digital literacy