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Maybank expects eDuit Raya transactions to grow 30% for Hari Raya in the new normal

19 May 2020

4 min read

Maybank is foreseeing a spike in festive giving via its online platform this year as Malaysians
celebrate Hari Raya under a “new normal”.


Datuk Hamirullah Boorhan, Maybank’s Head of Community Financial Services Malaysia says that the
Bank is expecting a 30% rise in the volume of eDuit Raya transactions performed, and projects more
than RM33mil worth of eDuit Raya being sent amongst family and friends.

He added that the eDuit Raya has gained much popularity since its launch in 2015. “Over the years,
we have been enhancing the eDuit Raya feature which has contributed to its strong acceptance.
After the Raya QR was introduced in 2018, the transaction volume grew by more than 10 times
while transaction value almost doubled. We continued to see exponential growth in 2019 with more
than 700,000 transactions for eDuit Raya.”

The eDuit Raya can be given in two simple ways – via Raya QR on the Maybank2u App (a P2P
transaction method by scanning the receiving person’s QR code), or via phone number using the
MAE e-wallet in the Maybank2u App. It is open to all, including non-Maybank customers, who can
easily sign up for MAE from the Maybank2u App fully online, and start using the feature
immediately. MAE is the first and only Shariah-compliant e-wallet in Malaysia.

Datuk Hamirullah also announced that as an added convenience this year, the Bank has expanded
the list of zakat bodies collecting Zakat Fitrah online and introduced QRPay Zakat Fitrah services to
enable its Muslim customers to fulfil their obligations this Ramadan via Maybank2u and Maybank
QRPay in a safe and convenient manner. With these cashless options, he expects Zakat Fitrah
payments via Maybank to grow by more than 100% this year.

“The convenience in having the eDuit Raya and Zakat Fitrah online services is particularly
significant this year as we have to observe social distancing, crowd control and limit travelling
while celebrating this festivity,” he said. “But as the spirit of giving is important and encouraged
during the Holy month of Ramadan and Hari Raya, we want to enable our customers to fulfil their
obligations of paying zakat, and keep the tradition of giving Duit Raya to their loved ones despite
the constraints. With Maybank2u, we can continue to share our blessings and help the less
fortunate while prioritising safety.”

Zakat Fitrah online can be paid via the Maybank2u website while customers who prefer to use the
QRPay Zakat Fitrah only need to scan the QR code on the respective State Zakat Board’s websites to
make payment through their Maybank2u App. Currently, 10 State zakat bodies accept payments via
Maybank2u – Kedah, Kelantan, Penang, Perak, Perlis, Sabah, Sarawak, Selangor, Terengganu and
Wilayah Persekutuan - while Penang, Wilayah Persekutuan, Sarawak and Perak are also able to
accept payment via QRPay.

To add to the Raya festivity this year, Maybank is also rewarding customers through the Raya Paling
Gempak (RPG) campaign with prizes worth up to RM2million. For every eDuit Raya transaction of
minimum RM5, and other transactions such as bill payment, prepaid reload, Tabung Haji transfer,
overseas transfer etc., customers can earn a chance to spin the Roda Gempak on the Maybank2u
App, and stand to win, amongst others, cash rewards, electronic gadgets, shopping and mobile
upload vouchers.

During the campaign period, customers can also donate to the less fortunate customers via
Maybank2u website and app. Additionally, Maybank2u App users can also choose to donate the cash
rewards they receive from the ‘Roda Gempak’ to MaybankHeart’s People’s Campaign, an initiative
to raise funds for at risk communities during the Covid-19 outbreak. This feature was first
introduced in 2019 and managed to raise over RM600,000 in donations for the less fortunate during
the various festive seasons that year.