Branch transformation programme underway to entrench leadership in consumer banking
Maybank today officially launched its newest flagship branch – the first to carry the new look and feel of the refreshed corporate identity. The branch design blends in seamlessly with the trendy and upscale Sunway Giza area in Kota Damansara. Featuring state-of-the-art facilities, this new branch also offers a unique level of service and experience to meet the discerning need of both retail and commercial business customers.
Dato' Sri Abdul Wahid Omar, President and CEO of Maybank accompanied by Mr. Lim Hong Tat, Deputy President & Head Community Financial Services Maybank assisting a customer at the ATM machine after the launch of the new Maybank Giza Kota Damansara
A unique feature of the branch is the broker kiosk for customers to perform self-service online stock broking transactions, the first of its kind in Malaysia. Located within the banking area is also an array of self service terminals, including ATMs, cash and cheque deposit machines, interactive multimedia touch screen for customers to browse for product information as well as a helpline directly connected to the Maybank Group Customer Care for enquiries and feedback.
The new branch is also equipped with disabled and elderly friendly facilities which include sliding doors for easy access and two dedicated disabled parking lots in front of the main entrance. Banking transactions can be done at the ground floor while a wheel chair ramp is available to the main entrance in addition to lifts to the upper floors for the convenience of physically challenged customers.
The branch was officially opened by the President and CEO of Maybank, Dato’ Sri Abdul Wahid Omar as part of the new Maybank branch transformation programme. Also present at the event were Mr Lim Hong Tat, Deputy President and Head of Community Financial Services, Mr. V. Murugeswaran @ Ragu, President Damai Disable Persons Association of Selangor & Wilayah Persekutuan, Malaysia as well as customers and members of the Sunway Giza business community.
In his speech, Dato’ Sri Abdul Wahid said, “This new flagship outlet exemplifies our commitment to transform not only our branches but also our customers’ banking experience in line with the brand promise of Maybank’s refreshed corporate identity. We have positioned our branches as one-stop centres that can meet the entire financial needs of the community from retail banking to business and investment banking.”
Dato’ Sri Wahid said that the branch transformation programme was also part of Maybank’s commitment to humanise financial services and be at the heart of the communities it serves.
“We are proud to continue with our efforts at making our branches relevant to every segment of the community in whichever area we are located. In the case of Sunway Giza, considering the demographics here, we have included facilities for those requiring wheelchair access, a private banking centre for high networth customers, Islamic banking services as well as an autofinance centre for one-stop automobile loan processing,” he explained.
“A total of 66 branches will be transformed in the current financial year under our branch transformation programme, and by next month we will roll out another 5 branches namely SS2 Petaling Jaya, Cheras Selatan, Kompleks Bandar, Alor Gajah and Melaka Main. Within the next 5 years, about 150 branches and over 2,000 touch points will undergo this transformation to reflect the new look and feel of Maybank,” he added.
Dato’ Sri Abdul Wahid also stated that the branch transformation programme was part of Maybank’s efforts to entrench its leadership in consumer banking in Malaysia.
“We are currently the market leader in consumer banking and have seen revenue from this business grow by 1.6% to RM6.23 billion in the last financial year compared with the previous year. We are expecting net total revenue upliftment from the branch transformation programme alone to be around RM220 million over the next 5 years,” he added.