Expands Services and Convenience
Maybank2u.com, Malaysia’s leading internet banking portal with the largest number of registered users and bill payment facilities took on a new ‘look and feel’ website today. Customers can now benefit from a host of more personalised and comprehensive account and transaction information. Incorporating a simpler experience in its layout, design and navigation, the most significant new feature in the revamped website is that it provides customers with detailed or summarised information on all their banking accounts, credit cards and trading accounts online without the need to wait for the printed statements to reach them as Online Statements has been introduced.
The new website is a complete revamp of the existing portal and leverages on latest technology and industry best practices as well as adopts next generation platforms to make Maybank2u.com more robust. It has cleaner design and layout, is simpler to use and more organised with greater ease of getting the right information or doing transactions in a secured environment. The site also offers multiple activity options in a single page, which means fewer clicks and easier navigation to perform an activity. The web pages have been trimmed by half and are less graphic intensive thus providing faster response time.
The website has the scalability to offer more sophisticated services such as application for new products, the versatility to work on multiple platforms, PC, Mac or Linux and accessibility across standards compliant browsers such as IE browser, Firefox, Safari or Opera. The website also retains the highest level of online security.
“We are pleased to introduce a complete redesign of Maybank2u.com that is aligned with our customer-centric focus of giving greater attention to customer needs as well as enriching and rewarding their experience with us online. M2u has evolved from a mere functional transaction portal to one that has taken on a personal and lifestyle orientation where customers can not just do banking but can also order their cinema tickets online and even pizza, all done in a cashless environment,” said Lim Hong Tat, Senior Executive Vice President and Head of Consumer Banking, Maybank.
He also said that the new website reinforces the strong brand franchise of Maybank2u.com and Maybank’s leadership in internet banking in Malaysia. “With an increase in volume and range of services on M2u, it is imperative that the website platform and architecture be robust enough to handle the increasing usage by customers each day,” added Lim.
On Maybank2u.com’s leadership in internet banking in Malaysia, Lim said, “M2u has a formidable customer base of 3.2 million registered users comprising about 60% of the country’s registered internet banking customers. M2u also offers the largest number of payee corporations which has increased steadily from less than 100 eight years ago to over 600 now.”
The average monthly transactions in terms of volume and value through Maybank2u.com are also increasing. “Growth in transaction value alone was RM6.1 billion in the last financial year, a 28% increase over the previous year. In the current financial year, M2U is continuing to see an increase in transactions, with average monthly volume now touching 34.7 million transactions with a value of RM2.6 billion, which are respectively an 18% and 11% increase compared to a year ago,” he said.
This new architecture revamp will also enable us to offer even more enhanced services in the near future, for example, more e-commerce functionality to enable customers to apply for a range of services or products online as well as to perform payments for e-commerce goods and services via M2u,” added Lim.
Maybank2u.com registers an average of 90,000 new customers a month and attracts more than 157 million page views per month. Daily visits total over 200,000 and in terms of visitor loyalty, 80% are returning visitors with the rest being new visitors. The top three global access traffic to Maybank2u.com are from Malaysia, Singapore and the United States.
Account enquiry is the top favourite service in Maybank2u.com, followed by Bill Payment and Funds Transfer. Transaction volume has grown by 38% in FY2007/08 totaling over 320 million transactions compared to 231 million recorded in the previous year.
In conjunction with the launch, the Bank is rewarding new and existing customers who sign up or use the website for bill payments a chance to win prizes totalling over 38 million TreatsPoints from 15 October 2008 to 31 March 2009, including daily prizes as well monthly prizes. Every 288,888th bill payment transaction wins 288,888 TreatsPoints while those who record the highest bill payment amount for three consecutive months stand to win 138,888 TreatsPoints. In addition, by paying any bill above RM30 via Maybank2u.com, customers will be immediately rewarded with 5 TreatsPoints.