11  November 2011  - 17:00
Maybankard Scores Big Time with Manchester United

Malaysian fans of Manchester United (MU) are in for some truly exceptional rewards and treats with the launch of the Maybankard Manchester United, a credit card designed exclusively for its ardent fans. The stunningly designed credit card which carries the photo of three renowned MU players Javier Hernandez, Chris Smalling and Wayne Rooney depicts the boldness of this product and entrenches Maybank’s position further in the credit card segment.

The Maybankard Manchester United offers an array of multiple TreatPoints, discounts when purchasing MU merchandise online and at the Megastore in Old Trafford, 20% off the Stadium Museum Tour at Old Trafford and the card’s annual fee is waived for life. Every newly approved card will stand a chance to win two all paid expense hospitality match tickets to watch Manchester United vs Liverpool live at Old Trafford including seven days / four nights accommodation and flight tickets.

The card comes with attractive loyalty points where every RM1 spent is equivalent to one TreatsPoint, of which every ringgit spent on petrol and groceries earns them five TreatsPoints. Ten TreatsPoints are given for all online purchases of MU merchandise at www.manutd.com. The best part is that cardholders are entitled to five times TreatsPoints for all retail purchases on Manchester United match days and upon the Club winning the Premier League game. The TreatsPoints never expire and cardholders can redeem whenever they wish.

The launch of Maybankard Manchester United was “kicked-off” by a diehard MU fan, Tan Sri Dato’ Megat Zaharuddin Megat Mohd Nor, Chairman of Maybank joined by Mr. Ng Kong Boon, Business Development Director, VISA Worldwide. They were joined by a special MU Legend, Mr. Gary Pallister who was flown all the way to add excitement to the event. Gary, a pacy defender with excellent aerial ability formed half of arguably the greatest central defensive partnership the club has known.

Speaking at the launch, Tan Sri Dato’ Megat Zaharuddin Megat Mohd Nor said, “The launch of this co-brand card is part of Maybank’s strategy to work with leading brands to continuously offer distinct value to customers. This is an important milestone for Maybank as it is a new platform to enhance the brand equity and awareness of the Bank with an internationally well known football club.”

“The Maybankard Manchester United represents an excellent avenue for the Bank to increase penetration into the local credit card market where we are already the leader. With Manchester United’s global exposure it will further help our cards businesses to grow regionally, as well as offer significantly good opportunities for strategic and branding alliances. Our objective is to provide many value-added services and unique rewards for Cardmembers in the months ahead,” added Tan Sri Dato’ Megat Zaharuddin.

Manchester United is without doubt one of the best-supported and most recognisable sports clubs in the world, with a remarkable track record in English and European football over many decades, as well as many fabulous players that have been part of the team through its history. This product will appeal to the massive sports fan base in this country and will enable Maybank to penetrate a new market segment which is growing rapidly.

The launch of the Maybankard Manchester United also saw MU fans taking photos of the legendary player and the Premier League trophy at the event.