Maybank and American Express Partner Pantai Group of Hospitals to Launch Malaysia’s First Co-Brand Card for Healthcare Industry
American Express and Maybank today teamed up with Pantai Holdings Berhad, the holding company of the Pantai Hospitals and Gleneagles Hospital Kuala Lumpur, to launch the Pantai American Express Credit Card, Malaysia’s and Asia’s first co-brand credit card with a healthcare service provider. The card is also the first such co-brand credit card issued on the American Express global network targeting consumers in Malaysia and within the region.
The card offers exclusive benefits at the chain of 10 Pantai Hospitals nationwide including Gleneagles Hospital Kuala Lumpur. The benefits include 10% savings on all hospital charges during admission, 20% savings at hospital suites, priority reception, free porter assistance to the ward, 2% cash rebate on all expenses at the hospitals and five times TreatsPoints at selected healthcare and wellness merchants. In addition, Cardmembers can also receive Pantai Vouchers based on a minimum accumulated spend of RM20,000 over 12 months which can be redeemed for health screenings at the hospitals.
“Current credit cards in the market offer limited health related benefits such as basic screening. The Pantai American Express Credit Card, when used at Pantai Group of Hospitals, offers an unparalleled range of benefits for outpatient and inpatient treatment. Its additional benefits extend to selected healthcare, wellness and pharmaceutical outlets making it the best card for premier medical and healthcare needs,” said Ashraf Ali Kadir, Maybank’s Senior Executive Vice President and Head of Consumer Finance at the launch held in Menara Maybank.
Also present at the ceremony included Khairil Anuar Abdullah, Chairman of Pantai Holdings Berhad, Dr Chan Boon Kheng, Group Chief Executive Officer, Pantai Holdings Berhad and Kula Kulendran, Executive Vice President and Head of Global Network Services, Japan, Asia Pacific, Australia, American Express International Inc.
Ashraf said that there is much scope for greater use of cards in the medical and healthcare services as private healthcare expenditure is growing. “Presently, card volume transactions at hospitals have increased by 23% in the last 12 months.”
“This card will appeal to a niche customer segment which is looking for tremendous value and savings to cover their well-being and health needs. As Malaysians become more affluent, they are more conscious of their health and wellbeing and seek better medical care. We expect the new Card will interest those who would like to select Pantai Hospitals and Gleneagles Hospital Kuala Lumpur as their preferred medical service provider and want to enjoy the special benefits and privileges that we jointly offer,” added Ashraf.
“This is an innovative partnership between Pantai, Maybank and American Express to offer value to a niche segment of our patient clientele. The Pantai American Express Credit Card is ideal in assisting consumers plan their healthcare spending whilst enjoying the benefits and savings that this card specifically provides,” said Dr Chan Boon Kheng, Group Chief Executive Officer, Pantai Holdings Berhad.
“We are delighted to have this opportunity to partner with Pantai Holdings and Maybank to further expand American Express brand and network in Malaysia. It is the same commitment of providing quality services and premium values to customers that brings this tri-party partnership to fruition,” said Kula Kulendran, Executive Vice President and Head of Global Network Services, Japan, Asia Pacific, Australia, American Express. “With the combined strengths, we will be able to deliver superior products and ultimately, the Malaysian consumers will be the main beneficiaries of this partnership.”
“This Pantai American Express Credit Cardmembers will also enjoy superior service, prestige and TreatsPoints rewards programme giving Cardmembers a peace of mind. Cardmembers will also enjoy convenient and varied payment channels via Maybank’s extensive network and access to Maybank array of financial services,” said Ashraf.
Ashraf added that the Pantai American Express Credit Card will set the benchmark for future credit cards associated with the medical services sector. “As the first credit card catering to consumers’ healthcare and wellness needs, we will continue to enhance our leading position and bring health, wellness and peace of mind for our Cardmembers and their families.”