We embarked on Maybank2020 on January 2016, which builds on our achievements from our past transformation journey and elevates our strategic play towards year 2020, by further tapping on opportunities around the ASEAN region and growing together with Asia’s ambitions. Our Maybank2020 strategy is guided by the following strategic objectives:
We aim to be a leading retail & commercial financial services provider in ASEAN, leveraging on our regional presence, banking expertise and growth opportunities in ASEAN.
We aspire to be the trusted ASEAN financial partner that links Asia by leveraging on our ASEAN leadership capabilities to deliver client solutions across Asia.
We aim to be a leading ASEAN Insurer by leveraging on synergies between Maybank’s regional banking footprint and Etiqa’s expertise in takaful & bancassurance.
We plan to continue delivering innovative client-centric universal financial solutions, building on our global leadership in Islamic Finance.
We aspire to be the digital bank of choice by putting our customers’ preferences first and transforming to deliver next-generation customer experience.