Maybank

Sony Malaysia together with Maybank and Visa launch the latest SonyCard with FIFA World Cup theme that promises even better privileges and value for cardholders.

Kuala Lumpur, 24th July 2009 - Sony Malaysia together with Maybank and Visa once again join hands to offer a new limited edition SonyCard Visa following the success of its existing co-brand credit card. The new limited edition SonyCard Visa with FIFA branding is the first of its kind in South East Asia, offering exclusive privileges and members-only offers that every football fan has been dreaming of, including a chance to win tickets to watch the FIFA 2010 World Cup Live in South Africa.

The launch of the new limited edition SonyCard Visa was jointly launched by Mr. Naoi Sudo, Managing Director of Sony (Malaysia) Sdn Bhd, Mr. Lim Hong Tat, Senior Executive Vice President, Head of Consumer Banking, Maybank, and Mr. Stuart Tomlinson, Visa's Country Manager for Malaysia.

The new SonyCard Visa offers cardholders up to 21 great benefits and privileges; they include 10x TreatsPoints, Sony value-added benefits such as 24 months warranty for Sony products, Sony Amazing Deals, exclusive invitations to football related events and MySony membership events, as well as Maybankard treats. Best of all, it's Free for Life, which means your credit card Annual Fee is waived for good. On top of that, cardholders also enjoy up to 36 months of 0% interest-free instalments at more than 3,000 participating outlets nationwide including Sony Style, Sony Centre and selected Sony Designated Stores on Sony products. With the new SonyCard Visa, cardholders also get to experience a world of entertainment privileges such as movie blockbusters, latest music titles, PlayStation® related activities and be the first few to witness new innovations and product preview brought to you by Sony.

"We are very privileged to work with Maybank and Visa once again to bring our customers the limited edition SonyCard Visa. The SonyCard Visa that spots the limited edition FIFA World Cup branding is a credit card that provides you not just financial flexibility but a lifestyle. A total Sony Experience. With the SonyCard, you will enjoy an exciting host of exclusive privileges and value-added services at Sony outlets," said Mr. Naoi Sudo, Managing Director for Sony (Malaysia) Sdn Bhd. "Sony is the official partner for FIFA WorldCup for 8 years covering the 2010 and 2014 World Cups. The launch of the new limited edition SonyCard Visa is one of the many exciting activities line-up we will bring to consumers to hype up the adrenaline pumping World Cup event next year," he added.

Meanwhile, Lim Hong Tat said, "Maybank is proud to work with major official partners namely Sony and Visa International to enable our customers to catch the fever of the World Cup and enjoy exclusive, high value rewards that comes with the SonyCard. The SonyCard remains the most preferred card for Sony products as it offers a host of privileges and benefits. As Malaysia's largest credit card issuer and merchant acquirer, Maybank always value its customers and its rewards programme as well as payment convenience accord this card a distinct value proposition to discerning customers."

In conjunction with the launch, Sony Malaysia is offering Sony Card Amazing Deal from 23rd to 26th July 2009 at the Maybank Treats Fair at Mid Valley Exhibition Centre, offering existing SonyCard cardholders as well as newly approved limited edition SonyCard cardholders jaw-dropping deals of extensive Sony products ranging from BRAVIA, Cybershot®, Handycam®, Walkman® and PSP® to name a few. Apart from that, there will also be ground activities with limited premiums and merchandises up for grabs.